PRIVACY POLICY

Although the internet is an incredible tool, it can also come with security risks. Modern users use the internet for many different facets of their daily lives, many of which require them to provide personal identifying information. It's important to us at Howard, Day & Associates, Inc. to keep our users safe online and ensure that personal information stays private.

We know just how important your privacy is to you, so we've made privacy a priority in every aspect of our online operations. To protect your privacy, Howard, Day & Associates, Inc. follows global best practices for user privacy and data protection.

  • We won't sell or give away your name, mail address, phone number, email address or any other personal information to third parties.
  • We use state-of-the-art security measures to protect your information from unauthorized users. We maintain and update our systems regularly to ensure the best possible privacy protection.

NOTICE

When we need information to personally identify you or contact you, we will explicitly state this upfront. You will need to consent to provide this information. Some scenarios where this may happen include creating a user ID and password, making a reservation through our Automated Lodging and Reservation System (ALRS), or accessing certain features of our web interface (ALRSWeb). We use and store this personal information for the following three primary purposes:

  • To help you find the services or information you need quickly.
  • To help us create content most relevant to you.
  • To alert you to service upgrades, important updates, and other information related to our reservation system.

CONSENT

Registration is required to access and use the Automated Lodging and Reservation System (ALRS). When you register, you will automatically be enrolled to receive SMS notifications about your reservations. This allows Howard, Day & Associates, Inc. to communicate with you about our services, reservation options, and important updates via email or SMS text messages. If you do not wish to receive SMS notifications, you can opt out at any time through your account settings.

Howard, Day & Associates, Inc. does not share your personal information with third parties for marketing purposes. Registered users will only receive communications that they have consented to.

ACCESS

Registered users will be able to review and update any information they have provided to Howard, Day & Associates, Inc. at any time. We always make it easy for our registered users to:

  • View and edit any personal information you have already provided to us.
  • Manage your SMS notification preferences for reservation updates.
  • Manage your reservation preferences and account settings.

SECURITY

Howard, Day & Associates, Inc. has taken strong measures to keep your personal information secure and honor your privacy practices. We take precautions to protect your data from unauthorized access or loss. We implement appropriate security measures to protect the information you provide when using our Automated Lodging and Reservation System (ALRS).

Howard, Day & Associates, Inc. strictly protects the security of your personal information and honors your choices for its intended use. Your personal information is never shared outside the company without your permission, except under the conditions explained above. Inside the company, data is stored in password-controlled servers with limited access. Your information may be stored and processed in the United States or any other country where Howard, Day & Associates, Inc., its subsidiaries, affiliates or agents are located.

You also have a significant role in protecting your information. Do not share your username and password with others, as this can compromise your personal security online.

NOTICE TO PARENTS

The Automated Lodging and Reservation System (ALRS) and its web interface (ALRSWeb) are designed for adult use and are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will promptly delete that information.

If you are a parent or guardian and believe we may have inadvertently collected personal information from your child under the age of 13, please contact us immediately at privacy@howardday.com so we can remove such information from our records.

ENFORCEMENT

If for some reason you believe Howard, Day & Associates, Inc. has not adhered to the principles outlined in this privacy policy, please notify us by email at privacy@howardday.com. We will do our best to determine and correct the problem promptly. Add the words "Privacy Policy" to the subject line.

USER ACCOUNTS

We create a user account for each registered user of our Automated Lodging and Reservation System (ALRS). Each account contains the personal information you provide during registration and information about your reservations. Your account is protected by the username and password you create, and you are responsible for maintaining the confidentiality of these credentials.

We use cookies to help manage your session and improve your experience when using our service. These cookies may store a session identifier that allows you to navigate through our system without having to log in repeatedly during a single session. For more information about how we use cookies, please refer to our Cookie Policy.

HOW WE USE YOUR INFORMATION

We use the information we collect to provide you with the best possible experience when using our Automated Lodging and Reservation System (ALRS) and its web interface (ALRSWeb). This includes:

  • Processing your reservations and transactions.
  • Providing customer support and responding to your inquiries.
  • Sending you important information regarding our services, changes to our terms, conditions, and policies.
  • Improving our website and services based on the information and feedback we receive from you.

COOKIES AND TRACKING TECHNOLOGIES

Our Service uses cookies and similar tracking technologies to track activity on our Service and hold certain information. For detailed information about the cookies we use and how you can manage them, please refer to our Cookie Policy.

CHANGES TO THIS PRIVACY POLICY

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Last Updated: April 3, 2025